Levi’s® NextGen stores are designed to give customers an authentic, compelling, and consistent expression of the Levi’s® brand – these stores aren’t just about transactions, they are about an experience.
Shoppers will be able to connect with the Levi’s® brand, find and customize new looks, and work directly with their in-store stylists. A few highlights shoppers will notice when visiting the store: A Tailor Shop where guests can see examples of customization and collaborate on crafting their own unique creations with patches, colored rivets and other elements to truly make their Levi’s® their own, a digitally focused design that is lighter, modern and more open with simpler signage displays to help shoppers easily navigate the store, and reimagined fitting rooms designed to be more useful in helping consumers find the perfect fit. Guests will also enjoy online ordering with in-store or curbside pickup and in-store personal shopping appointments.