Bonobos Opens At Derby Street In Hingham

HINGHAM, MA — A new store for men to buy tailored suits, blazers, and dress shirts, as well as casual wear opened Friday at the Derby Street Shops. Bonobos, which said it provides men with “better-fitting clothes” and an “easier way to shop,” announced its celebrating by offering 20 percent off on new customer purchases made throughout the weekend.

Bonobos uses what it calls the “Guideshop retail model.” Instead of having customers search for associates for assistance, customers will be assigned one-on-one help as soon as they enter the store.

“The opening of Bonobos’ Derby Street Guideshop location marks the brand’s fourth store in the Boston area,” said Andrew Wingrove, Chief Experience Officer at Bonobos. “We have a seen a lot of success with our other Boston Guideshop locations and therefore, we wanted to expand our footprint in an effort to provide our customers with more options to interact with the brand.”

Bonobos is located next to the Paper Store. It will be open 10 a.m. to 9 p.m., Monday through Saturday and 11 a.m. to 6 p.m. on Sundays.

Source: Jimmy Bentley, Patch

https://patch.com/massachusetts/hingham/bonobos-opens-derby-street-hingham